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The Road to Natural: Can we save rural America from the country it feeds?

Today we explore communities and how organic and natural entrepreneurs and brands can drive rural economic development.

Rick Polito, Editor-in-chief, Nutrition Business Journal

September 6, 2017

1 Min Read
The Road to Natural: Can we save rural America from the country it feeds?

The Road to Natural: Back to the Farm series examines the relationship between farmers, the natural products industry and agricultural policy as an editor, a farmer and a retailer activist embark on a five-day trip from western Iowa to Baltimore for Natural Products Expo East. Read the entire series, which is underwritten by MegaFood, here.

As agriculture shifts away from family farms, as small towns wither and disappear, are natural and organic brands the answer to revitalizing rural communities? Hear the road trippers on a program recorded on their first day for Iowa station KRUU here.


This series is underwritten by MegaFood.


About the Author(s)

Rick Polito

Editor-in-chief, Nutrition Business Journal

As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

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