The Vitamin Shoppe to expand via franchising for first time

Growth strategy offers omnichannel franchise model across 48 U.S. states, leveraging The Vitamin Shoppe's industry-leading expertise and brand equity.

May 27, 2021

3 Min Read
The Vitamin Shoppe to expand via franchising for first time
The Vitamin Shoppe

For the first time in its 44-year history, The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, is launching a franchise opportunity in the United States.

Franchise partners now have the opportunity to leverage the trusted quality of The Vitamin Shoppe brand and its unparalleled expertise in the fast-growing health and wellness sector when they open new locations. Since launching in 1977, The Vitamin Shoppe has grown into the premiere global destination for health and wellness solutions, supporting millions of customers annually on their journeys of lifelong wellness.

The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop in today's evolving retail landscape.

The Vitamin Shoppe to expand via franchising for first time

The Vitamin Shoppe's unique franchise model rewards franchise partners for driving and VShoppe app sales, via a commission structure that creates a seamless omnichannel experience for both franchisees and their customers. The customer experience across franchise stores is designed to be identical and indistinguishable from the 680+ retail locations owned by The Vitamin Shoppe.

Franchise ownership with The Vitamin Shoppe can be completed in an estimated six to eight weeks. The first franchised locations of The Vitamin Shoppe stores are expected to open later this year. Franchise markets are available in all U.S. states, with the exceptions of Washington and Oregon, where The Vitamin Shoppe operates stores under the Super Supplements banner.

Related:The Vitamin Shoppe releases its last earnings report

Potential franchise partners can visit to start the discovery and application process, including financial disclosures and requirements.

"Now is an especially opportune time to partner with highly motivated entrepreneurs to expand our store fleet. This new growth strategy is a capital-efficient way to grow our retail footprint in a favorable real estate market, while empowering our franchise partners to create dynamic, locally-owned businesses," said Sharon Leite, CEO of The Vitamin Shoppe. "With the events of the past year, consumers have become more invested in their health and well-being, as reflected in The Vitamin Shoppe's performance. We are tapping into this industry's strong runway for growth by partnering with franchisees who share our passion for quality, innovation, and the health of their customers and communities."

The Vitamin Shoppe to expand via franchising for first time

The Vitamin Shoppe offers the largest assortment of vitamin, mineral and supplement products at retail in the U.S., including national brands and an expanding portfolio of proprietary brands, such as The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, fitfactor Weight Management System, fitfactor KETO, plnt, ProBioCare, and True Athlete. Franchisees join an organization committed to supporting good health for all, as reflected in our diverse and highly knowledgeable Health Enthusiast teams around the globe.

The company is driving growth through a comprehensive strategy of merchandising initiatives, operational enhancements and marketing innovations such as the expansion of an innovation-focused retail format; the creation of the leading national destination for CBD; the reimagining of the Healthy Awards loyalty program; the launch of an Asia business; partnerships with trailblazers in the wellness space such as WW (formerly Weight Watchers); and product launches with sought-after brands such as Alani Nu, Ghost, Zoa, Goli and Martha Stewart CBD.

Throughout the franchising process and the life of the partnership, The Vitamin Shoppe teams are committed to supporting franchise partners with essential aspects of retail operations, supply chain, brand and product marketing, legal, real estate and digital integrations.

In addition to this new U.S. franchise program, The Vitamin Shoppe currently operates globally with country license agreements with partners in Asia, Central America and South America. The Vitamin Shoppe continues to expand internationally and expects to announce additional partnership agreements in the coming months.

Source: The Vitamin Shoppe

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like