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Top takeaways from the 2014 NBJ SummitTop takeaways from the 2014 NBJ Summit
Hundreds of the nutrition industry's top leaders gathered in California last week to discuss the progress and challenges facing the industry. Here's a recap of what happened, gleaned from the Twittersphere.
Emery Cowan
July 29, 2014
1 Min Read
Robert Craven, CEO of Megafood, also wrote a blog post about the summit. His top takeaways were:
Content marketing is important - I am going to work harder on getting the word out on "mass slippage" and our "journey of real"/transparency
Leaders set the condition for the environment that drives success
Chief Health Officers are looking for science and substantiation
Don't forget the #Young4Evers
Personalized medicine is a major trend - and there is an opportunity to simplify it for consumers
The gut is connected to the brain and controlling inflammation is the key
Our industry is truly unique... the "long tail" of a few thousand small companies is an important consideration in determining the best course of action for industry solutions
For more of Craven's thoughts, read his full blog post here.
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