NBJ experts Erika Craft, Robyn Lawrence and Bill Giebler share the latest data and consumer insights into the supplement category.

New Hope Network staff

February 28, 2024

2 Min Read
NBJ LinkedIn Live - March 2024

America is dealing with a mental health crisis. However, that has raised our new willingness to talk about mental health and eagerness to find ways to soothe our stressed and weary minds. The opportunity for supplement brands to provide relief from stress, insomnia, anxiety, depression and cognitive decline has never been greater, and the mood and mental health category is now worth more than $1 billion and growing. 

Find out more about what consumers are looking for in mood and mental health supplements and which ingredients will dominate the market as NBJ Market Research Analyst Erika Craft, Senior Editor Robyn Lawrence and Content and Insights Director Bill Giebler discuss NBJ’s recently released Mood and Mental Health Report. 

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Speakers

Robyn Lawrence
Senior Editor, Nutrition Business Journal 

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The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for NBJ, she writes articles and contributes to report content. 

Erika Craft
Market Research Analyst, Nutrition Business Journal

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Erika Craft, market research analyst for Nutrition Business Journal, is passionate about marketing analytics and research, with a focus on the health and wellness industry. Erika holds a master’s degree in Marketing with a focus in analytics from the University of Texas at Dallas. 

Bill Giebler
Content and Insights Director, Nutrition Business Journal

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An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—NBJ Managing Editor Bill Giebler reports on dietary supplement, food and agricultural trends and opportunities across New Hope properties. 

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