Whole Foods Market gets hip with brews and vinylWhole Foods Market gets hip with brews and vinyl

Whole Foods Market's San Jose, Calif., store will feature a brewery and hops garden.

We’ve coined a new saying around the office: WWFD.

I’m not one for acronyms nor abbreviations, what one of my colleagues likes to call “abrevs.” But as a certain supernatural grocer garners headline after headline, we continually ask: What’s Whole Foods Doin’?

Sometimes that phrase comes with a bit of wonder, a la “What are they thinking?”

Sometimes it’s with admiration, as what Whole Foods Market is doing often leads retailers in our industry and others to soon follow. (Although those of us really in the know understand Whole Foods just has a larger platform on which to scale the best ideas that natural independents introduce.)

No matter what, consumers—and mainstream media and Wall Street—will be talking about what’s happening at Whole Foods.

So, this week, I share some of the most interesting Whole Foods headlines. And, who knows, WWFD could become a regular installment at NH360 (that’s short for newhope360.com).