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Whole Foods Market gets new name in Wichita

Whole Foods Market will open under a different name in deference to local chain in Kansas.

Christine Kapperman, Senior Content Director

February 12, 2013

1 Min Read
Whole Foods Market gets new name in Wichita

Would a Whole Foods Market by any other name be the same?

We’ll see in Wichita, Kansas, where the chain will be a part of new development in the city under a yet-to-be announced banner, according to the Wichita Business Journal.

The reason for the name change?

The local Whole Foods Association, which operates three health food stores in Wichita under the name Whole Foods. [Waterfront development partner Johnny] Stevens says the big Whole Foods didn’t want to fight with the little Whole Foods. The local Whole Foods Association was established in 1974, its website reads. That predates the original Whole Foods Market, which opened in 1980, according to the big Whole Foods’ website.

A name change appears a wise move as this isn’t the first time such name conflicts have occurred. Sprouts Natural Market (a smaller independent) took on the larger Sprouts Farmers Market in California, winning rights to its name in one community but not the other.

Read the complete Wichita Business Journal story here.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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