The Natural List - CPG capital crunch

Nutrition Capital Network’s Mike Dovbish talks about raising capital and thoughtful approaches to investment in food, beauty and dietary supplements. Listen in.

Is this a good time for natural and organic food, beauty and dietary supplement brands to raise capital? What are investors looking for? And what caused the drop in food tech investments? 

In this episode of The Natural List, hosts Jessica Rubino and Adrienne Smith welcome Nutrition Capital Network Executive Director Mike Dovbish to examine the investment landscape as it looks today, highlight standout categories and offer projections for the venture community in natural and organic CPG. Tune in  

Attending Natural Products Expo West? Don’t miss Nutrition Capital Network’s Investor Kickoff and All-Star Pitch Showcase on from 10 a.m. to noon PDT, Friday, March 15. 

In this episode:   

  • 3:35 – Welcome to our guest Mike Dovbish, executive director at Nutrition Capital Network. 

  • 6:05 – NCN's Investor Kickoff and All-Star Pitch Showcase at Expo West.  

  • 6:50 – Is this a good time for brands to raise capital? 

  • 10:40 – A look at the categories that are outperforming the rest. 

  • 13:10 – Mike breaks down what investors are looking for today. 

  • 16:45 – Tech investments: reasons for the downfall. 

  • 20:50 – Looking ahead: funding will rise again.  

  • 22:00 – A more thoughtful approach to investment. 

  • 27:20 – Mike’s predictions for venture capital in CPG. 

  • 31:40 – Final words of wisdom for investors and brands. 

  • 33:45 – It's time for The List with Jessica and Adrienne!  

Brands featured in this episode’s segment of The List: Pharmavite, SkinnyDipped, Momofuku Goods, Meati and Goodles. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Our guests 

Mike Dovbish 

Executive Director, Nutrition Capital Network 

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Mike Dovbish serves as executive director of Nutrition Capital Network, providing strategic guidance and preparing participating companies for NCN Investor Conferences. Since NCN’s inception in 2007, Mike has worked with presenting companies on their business plans, pitch presentations and overall strategy to best position them for growth and investment. He also identifies and introduces potential investors and strategic partners to companies before, during and after the investor meetings. He has worked with entrepreneurs on their business strategy, capital raising, market opportunity assessment, value proposition and partnership development. 

Your hosts 

About Jessica Rubino  

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Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

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Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. 

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