Redd Bar refreshes popular line of plant-based protein energy bars

Investment supports updated formula, new packaging to attract millennial consumers.

1 Min Read
Redd Bar

Redd Bar, a maker of superfood energy bars, recently secured $2.2 million funding from a mixture of existing and new investors.

The investment will be used to advance sales, marketing and R&D efforts. Whipstitch Capital served as the exclusive financial advisor to Redd.

“I have always believed in a plant-forward diet which is how Redd came about. I knew that plant-based nutrition made me feel optimistic, lighter and gave me a sense of radiance in how I moved about in my career and in my life,” said Alden Blease, who founded the company in 2014 with Reed Allen.

The company created better taste and texture and updated its ingredients, adding more plant-based protein and probiotics. Moreover, the bars no longer have any caffeine and each bar has only 3-5 grams of sugar. All bars remain gluten-free, kosher, vegan, soy-free and non-GMO.

The rebranded product will launch with the original line up of 5 great tasting on-the-go bars: peanut butter, oatmeal, chocolate, salted caramel and mint chocolate. New Redd products will be launched later this year.

In addition, new bright and glossy packaging will prominently feature Redd’s refreshed brand promise and company tagline: Radiant Energy Deliciously Delivered.

“When looking at our audience, and also at bigger consumer trends in the marketplace, we found that pop colors and playful graphics complement the lifestyle of the millennial generation who see nutrition, fashion, and social media as all interconnected ways of self-expression,” says Peter Van Alstine, CEO.

The line reflects the brand’s belief and consumer insight that millennials and Gen Z are looking for more holistic approaches to wellness that create energy and promote optimism. The company will target its marketing at those younger generations  and expand its efforts in social media.


Source: Redd Bar

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