3 mission-based investors highlight how patient capital works

Erin Axelrod of LIFT Economy, Aaron Rudberg of S2G Ventures and Renske Lynde of Food System 6 challenge conventional ways of thinking about capital in this session recorded at Natural Products Expo West 2019.

Christine Kapperman, Senior Content Director

March 23, 2019

1 Min Read

“Patient capital is right, in this industry, this is a seven- to 10-year journey.”

—Aaron Rudberg, S2G Ventures

Part 1: A different funding focus


  • From company culture to vision to democratic ownership, discover what these investors seek in entrepreneurs.

  • Best pitch deck experiences.

  • Erin Alexrod of LIFT Economy explains what she calls "a new win," companies willing “to radically decentralize the way they are getting capital."


Part 2: Making the deal happen


  • Alexrod discusses how to have humility about blind spots but also how to know blind spots about their own privileges as well.

  • Rudberg advises that entrepreneurs understand the venture fund they are going in to meet with and don’t be afraid to ask for help.

  • Consider alternative sources of capital such as philanthropic and community capital.

This Nutrition Capital Network (NCN) Funding Forum session—Patient Capital: Opportunities to Think Differently—was recorded at Natural Products Expo West 2019 and moderated by Douglas Raggio of Bias and Blind Spots.

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About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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