6 things you need to include in your investor pitch

After watching more than 700 pitches at Nutrition Capital Network events, NCN's Tom Aarts shares the secrets to winning over investors.

Christine Kapperman, Senior Content Director

March 23, 2019

1 Min Read

“It has to scale and you have realize there’s enough money in it for the investors.”

—Tom Aarts, Nutrition Capital Network

What to include in your investor pitch

Video highlights:

  • The big six:

    • Tangibles

    • Novel position

    • Economic potential

    • Insulation

    • Management

    • Intangibles

  • Adapt your pitch presentation to the investors in front of you.

  • You have 2 to 3 minutes to grab an investor’s attention.

  • Know and have good sales velocity and gross margin.

  • The rule of three when raising money.

This Nutrition Capital Network (NCN) Funding Forum session—Key Insights: What to Include in Your Investor Pitch—was recorded at Natural Products Expo West 2019.

Nutritional Capital Network logo

What's happening with NCN now:

 Looking to invest in nutrition? Investors can still register for the NCN Spring Investor Meeting on April 23-24. 

 Want to pitch your brand? The deadline for NCN Europe VI at VitaFoods Europe is April 4.     

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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