How to stand out in today's competitive marketplace

Jon Sebastiani is as experienced with founding as he is with investing when it comes to the natural food and beverage marketplace; his company, Sonoma Brands, is currently partnered with up-and-coming brands such as Dang Foods and Zupa Noma. In this clip, Sebastiani gives new brands advice regarding which aspects of the business they should focus on, as well as how to best face the debt vs. equity quandary.