The ultimate checklist to prepare your business for investment

Tera Johnson of Food Finance Institute breaks down the cash, time and investment (and investor) management insights growing food brands need to know.

Christine Kapperman, Senior Content Director

March 23, 2019

1 Min Read

“A brand is really important in food, but it’s not the only thing.”

—Tera Johnson, Food Finance Institute



  • Know the fundraising gauntlet and survive it with this checklist.

  • You need an investable business model; pitch it, not your brand.

  • Create a Dropbox and include the items included in presentation (and the download below).

  • The number you need to know: cash at the end of the period.

  • The credibility killers you need to avoid.

  • Why you need a board of directors.

  • Why you still need a working line of credit.

  • Yes, you need to do all this legal stuff, too.

This Nutrition Capital Network (NCN) Funding Forum session—Getting Your Act Together: What it Really Takes to Successfully Fund Your Natural Products Company—was recorded at Natural Products Expo West 2019.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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