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VMG and Encore Consumer Capital tell all: Here are the numbers they're looking for

What do investors want to know in 3 minutes or less? Bill Shen of Encore Consumer Capital and Wayne Wu of VMG Partners share a few numbers you should have at the tip of your tongue in an investor conversation.

Denver Lewis, Community and Conference Content Manager

April 25, 2017

1 Min Read
VMG and Encore Consumer Capital tell all: Here are the numbers they're looking for

The three major buckets: financial statements, margin structure, retailer velocity.

If you are an entrepreneur, there are many facets of your business that you are likely juggling at this very moment.

We're here to help clarify the elephant in the room: of all of the business metrics, which are most valuable to investors? We spoke to two all-star investors in the industry to find out. 

Margins, velocity and distribution oh my! Here's your one-stop-shop to what Wayne Wu of VMG Partners wants you to know about your business to bend his ear.

The one line I care most about is gross margin. The second? Market data.

Bill Shen of Encore Consumer Capital talks net sales and how your metrics at shelf are the ultimate indicator of your brand's pulse in the market. 


Want to learn more about financing your natural brand? Don't miss Natural Products Business School Expo East 2017, where you'll hear from similar investors and get up to speed on understanding your business financials. Space is limited so register early!

Did you miss Natural Products Expo West 2017? Watch the Livestream! New this year: Registering for Natural Products Business School also upgrades you to a Super Pass, giving you unlimited access to Natural Products Expo Education.


About the Author(s)

Denver Lewis

Community and Conference Content Manager, New Hope Network

As Community and Conference Content Manager, Denver is passionate about educating and supporting the growth of early stage natural products brands, strengthening understanding of the investment landscape and providing a platform for storytelling, with a focus on mission-driven business.

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