A look at how different generations grocery shop [infographic]

Millennials matter, but don't forget about Generation X shoppers, who are adventurous and likely to try new flavors and products, and silents, who spend the most per person on monthly groceries.

Deanna Pogorelc, Senior content producer

February 2, 2018

1 Min Read
A look at how different generations grocery shop [infographic]

We hear a lot about the shopping habits and preferences of millennials, but what about the other generations that make up the grocery industry's customer base?

CPG sales and marketing agency Acosta explored of five generational cohorts for its latest Why Behind the Buy report, from diverse and always-connected Generation Z to the value-focused silent generation.

Here are some of the report’s key insights about how these cohorts shop.


About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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