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Are you serving the "flavor seeker" customer?

Packaged foods are spicing it up across surprising categories from tuna fish to nutrition bars.

Christine Kapperman, Senior Content Director

May 5, 2014

1 Min Read
Are you serving the "flavor seeker" customer?

From KIND bars to canned tuna, brands are spicing up their product lines with flavors that offer a lot of kick. This Wall Street Journal video explores the factors driving this trend in both natural and conventional. Both big brands and small were kicking up the spice factor at Natural Products Expo West as well. Here are five new spicy natural snacks that fired up our food editor's taste buds.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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