Consumers love meal kits [infographic]

Meal kits get the buzz for a reason. Customers buy and keep buying. This infographic looks at the numbers and the opportunity for health food stores.

Christine Kapperman, Senior Content Director

April 26, 2017

1 Min Read
Consumers love meal kits [infographic]

Meal kits just might be here to stay. Last year, one-quarter of adults bought a meal kit to make cooking a little more convenient and healthy, according to a recent Harris Poll. Of those purchasers, 70 percent still actively buy meal kits.

The below infographic highlights five top reasons to buy ingredients ready to prep. But an interesting result has been an increased consumption of seafood: 66 percent, Harris reports, say they eat seafood more often when they buy meal prep kits. 

With adventure and ease—and a dash of health—driving purchase, opportunity exists for savvy brick-and-mortar health food stores. Read on to understand the possibilities.


About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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