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Digital Disruption: Under the Influencer

The second infographic from NBJ's Digital Disruption Guide illustrates how influencer marketing cuts through to savvy millennials who are very vocal about the importance of honesty, transparency, and authenticity

1 Min Read
Digital Disruption: Under the Influencer

It's time to start crowdsourcing your marketing. This goes beyond asking around the office which Instagram filter looks best—we're talking about building trust through the communities where your audience looks for reviews, validation and the next big thing. In the age of Youtube millionaires and social media celebrities, it may be tempting to think big and go fast, but leaders in the space offer the sage advice of "start small and start real" when it comes to your influencer marketing strategy.

This infographic is sneak peek into the 2017 NBJ Digital Disruption Guide and the expert advice that was presented in the Digital Summit: Using Amazon and Influencers to Grow Online and On-Shelf Sales.


Ready to reach customers through customers? The age of the influencer is here and word-of-mouth has moved online in a whole new way. Learn by example in our Digital Summit where influencer experts shared their trials and tribulations of when customers pushed them to do more and they responded.

Listen to experts from NetRush (Amazon marketplace experts), LMS (entertainment and influencer marketing), Vega, and New Hope Network in 90 minutes of strategy, tactics, best-practices & much more. Register here.

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