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Grocery store launches paleo promotion

As the paleo way of eating continues to gain traction, one retailer has launched a paleo promotion to highlight its natural foods selection.

Christine Kapperman, Senior Content Director

May 14, 2014

1 Min Read
Grocery store launches paleo promotion

If you’ve doubted the Paleo Diet’s mainstream appeal, suspend any disbelief.

Omaha, Nebraska’s Wohlner’s Neighborhood Grocery and Deli recently launched its Paleo Picks program and Paleo Grab & Go Lunches to tout how its health-conscious offerings align with this eating trend. The new initiative also sets the retailer apart in a market that has recently seen an influx of natural foods stores.

“In just over a year, two Natural Grocers by Vitamin Cottage stores and an Akin's Natural Foods Market have opened in Omaha. Healthy foods have been a growing area of emphasis for many grocers, too. Hy-Vee, for example, has seen so much growth in product selection and demand the last few years that it has expanded the square footage of its Health Market sections, first opened 13 years ago,” the Omaha World-Herald reported.

Wohlner’s announces the paleo connection on endcaps and throughout its promotions, but the marketing team, dietician and owner note the diet’s connection to clean eating and mass appeal for customers ranging from athletes to diabetics.

Read the complete Omaha World-Herald article linked below:

Wohlner's aims to streamline customers' search for more natural foods April 30, 2014 · · Wohlner's Neighborhood Grocery & Deli at Midtown Crossing is launching items in line with the Paleo diet, which focuses on meats,...
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About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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