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How natural retailers performed in 2017

Take a sneak peek at the 2018 Natural Foods Merchandiser Market Overview with this snapshot at how natural channel retailers performed in 2017. The complete report is coming in early July.

Christine Kapperman, Senior Content Director

June 26, 2018

1 Min Read
How natural retailers performed in 2017

Natural channel sales grew 3.1 percent in 2017, with 30 percent of stores experiencing average sales declines of -6.4 percent. Supplement store fared worse than average; 39 percent of stores that are 1,200 square feet or larger reported declines, and 35 percent of stores less than 1,200 square feet reported year-over-year drops.

Natural retailers, however, remain positive about the state of supplement sales at bricks and mortar. The category grew 3.7 percent, representing 27.9 percent of natural channel sales.


About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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