July 1, 2016
![Market Overview: Regional independent growth [chart] Market Overview: Regional independent growth [chart]](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltd9b0107d17482116/64e87d40ff70d3bccba56b3b/market-overview-regional-gr_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The 2016 edition of Natural Foods Merchandiser’s Market Overview represents the 36th year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $52 billion in 2015, sales in the natural products retail channels have come a long way.
The charts below identifies independent natural channel sales by region. Reported sales might not match public company reported earnings due to non-nutrition sales including conventional products. Find all 2016 Market Overview charts here.
Regional independent growth
Region | Sales (B) | % change from 2014 | % of total |
New England | $2.29 | 4.9% | 8% |
Middle Atlantic | $3.43 | 5.4% | 12% |
South Atlantic | $3.75 | 4.5% | 13% |
East South Central | $1.35 | 3.9% | 5% |
West South Central | $3.68 | 4.0% | 13% |
East North Central | $2.45 | 4.9% | 9% |
West North Central | $2.37 | 6.5% | 8% |
Mountain | $2.51 | 7.2% | 9% |
Pacific | $6.74 | 5.2% | 24% |
Total | $28.57 | 5.1% | 100% |
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