Millennials vs. baby boomers: Differing opinions on nutrition [infographic]

Consider how the attitudes and decision-making processes of older Americans differ from other generations when marketing and merchandising products to this group.

Deanna Pogorelc, Senior content producer

May 22, 2017

1 Min Read
Millennials vs. baby boomers: Differing opinions on nutrition [infographic]

Americans rely on a variety of sources and consider a number of factors when making decisions about food and their health. In a recent survey of more than 1,000 consumers, the International Food Information Council Foundation found that baby boomers and older Americans—the country's fastest-growing demographic—diverge significantly from other groups when it comes to food attitudes and decisions. They tend to use fewer information sources when deciding what to eat or avoid, and to be more confident in their choices overall. 

Consider these insights into the diets of older Americans when marketing and merchandising products.


About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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