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Shopping for Health 2014: Why consumers love local

Christine Kapperman, Senior Content Director

July 1, 2014

8 Slides

"Fresh" continues to resonate increasingly with shoppers, according the Shopping for Health 2014 report.

Forty-four percent say they are buying more fresh ingredients, up from 34 percent two years ago. And for many, "local" means "fresh." The concept of buying local has become pervasive and even outpaced organic. The official standard remains, important, but local has shown significant growth.

Shopping for Health is an annual Food Marketing Institute report produced in conjunction with Prevention and Rodale.

This slide show highlights FMI's organic and local foods findings.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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