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Sports-specific products continue to fuel consumers' everyday lifestyle

Powders dominate the sports nutrition and weight management category, which includes bars, pills and beverages. Find out why in this infographic.

April 16, 2024

1 Min Read

There's no doubt that the thirst for sports nutrition and weight management products continues to bolster the industry, even when other areas struggle to drive sustained growth. But how much does "sports" really even have to do with it? What's been seen in the past few years is that consumers are buying sports-specific products to fuel their everyday lifestyle. Nutrition Business Journal recently surveyed more than 1,000 U.S. consumers to find out the reasons they are taking these types of products and where they're buying them. See the highlights of what makes up this flourishing category, and get full insights in the NBJ Sports Nutrition and Weight Management Report.

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