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The Analyst's Take: Dietary supplement sales growth rebounds to 6% in 2018

The U.S. supplement industry is strong, with growth rebounding to 6% in 2018. This story is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

Claire Morton, Senior Industry Analyst

May 23, 2019

1 Min Read
The Analyst's Take: Dietary supplement sales growth rebounds to 6% in 2018

U.S. supplement sales appear to be on a steady growth track, having shown 6% sales growth in 2018—a marked improvement over the 5.4% growth reported in 2017. This is notable for an industry that has now reached $46 billion in annual sales and is poised to surpass $50 billion annually by 2020. Today's consumer interest in wellness and vitality has created a movement across the industry, and, unsurprisingly, the highest level of excitement surrounds hemp CBD supplements, which grew 57% in 2018. Hemp CBD is a particularly bright spot in the herbs and botanicals category, which has already been shining for the past few years. Herbs and botanicals grew 9.4%, with other star ingredients including ashwagandha, mushrooms and turmeric helping to boost this growth. Even multivitamins, the largest single category in the industry at $6.3 billion, saw the highest rate of growth it has had since 2013.

NBJ-2019-Supplement-Business-Report (1).jpgNutrition Business Journal just released these and other statistics in its 2019 Supplement Business Report, the go-to source for data and insight within the dietary supplement industry. 


About the Author(s)

Claire Morton

Senior Industry Analyst, New Hope Network

Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.

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