Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
Consumer interest in novel and alternative delivery formats is on the rise, with sales of non-pill formats now at $17 billion. This story is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.
June 6, 2019
Nearly half of all dietary supplements sold in 2018 were in a non-pill format, a gain in market share of 9 percentage points since 2014. Non-pill formats include shots, powders, effervescent tablets and gummies. Gummy supplements alone have doubled in size over the last five years.
This represents a huge shift in the industry as consumers are increasingly seeking out novel delivery formats, making the line between functional food and supplements even blurrier. Pill formats still make up the majority of the market, though, with capsules and softgels ringing in the most sales. 2019 will likely be the tipping point, with non-pill formats making up the majority of the market moving forward.
Nutrition Business Journal just released these and other statistics in its 2019 Supplement Business Report, the go-to source for data and insight within the dietary supplement industry.
Senior Industry Analyst, New Hope Network
Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.
You May Also Like
The Natural List – Behind the scenes at the NEXTY AwardsFeb 23, 2024
Thrive Market begins accepting SNAP EBT, broadens access to nutritious foodFeb 22, 2024
5 top takeaways from NFM’s Dietary Supplements 101 webinarFeb 22, 2024
The Analyst's Take: Opening minds to mood and mental-health supplementsFeb 21, 2024