alt text

NBJ’s first Microbiome Special Report offers insights on the microbiome market, including prebiotics, probiotics and gut-supporting food and beverages.

Claire Morton, Senior Industry Analyst

August 12, 2022

1 Min Read
Claire Morton Reynolds

The first-ever NBJ Microbiome Report breaks down key questions about the future of the microbiome market with data, market insights and proprietary consumer research to build a tool for navigating the complexities of the food versus supplement dynamic and seeing where that dynamic will take the market next. Check out our three top takeaways:

  • The rise of synbiotics: Synbiotic supplements (those that combine pre- pro- and/or postbiotics in one formula) seem to be the future of potential in the microbiome supplement market. While growth of single probiotics slowed to just 0.4% in 2021 and is expected to move into a decline next year, growth of synbiotics is more than healthy, clocking in at 18.6% last year.

  • Food and beverage impact: The functional food and beverage market for products with pre- and probiotics added is sizeable, bringing in over $12 billion in sales last year and hovering around a healthy growth rate of 6.4%. Dairy has been and remains the market leader by size, but beverages have been a hot growth category, peaking at 28.8% in 2017 but still remaining strong at 17.6% in 2021.

  • Opportunities for education: Of surveyed consumers, only 9% consider themselves “very familiar” with the term microbiome, and a much larger 38% put themselves at the bottom of the range at “not at all familiar.” But the opportunity is there: nearly half of consumers said they are currently and actively trying to optimize their gut/digestive health.

 Top three takeaways from NBJ’s Microbiome Special Report

For more data and insights on the microbiome market check out NBJ’s Microbiome Special Report, available here.

About the Author(s)

Claire Morton

Senior Industry Analyst, New Hope Network

Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like