Trends driving supplement industry growthTrends driving supplement industry growth

Supplement growth is strong. It's neither spiking or slumping. 

The smart money is in the convergence of food and supplements.

The supplement industry has a powerful growth story. 

A look at the following categories: Herbs and Botanicals, Whole Food Supplements, Sports & Nutrition, Weight Management/Loss, Functional Food & Beverages and Probiotics. 

Supplement sales are growing the fastest in the online channel.  

Blurring channels fuel opportunities, as well as challenges.  

Regional overviews give insight to the fastest growing markets.

Aspirations for a healthy lifestyle lead the global key forces affecting the industry.

Connected, better informed consumers desire customization and personal engagement.  

Formulations, memberships, ready-to-drink meals and digital packaging are global forces fueling innovation.

Consumer goals, aimed at prevention and healthy lifestyle, place high demand on the supplement industry to help lower health care costs. 

How will we redefine categories as FDA changes guidelines on packaging for food vs. supplements? 

How should brands handle the issue of harmonization of regulations across global markets?