September 22, 2021
As Natural Products Expo East 2021 gets into the swing of things this week, it’s worth taking a closer look at some of the trends that attendees can expect to see on the show floor—as identified by an analysis of exhibitors and products carried out pre-show by New Hope Network’s NEXT Data and Insights team.
One such trend is that of Diversifying Ownership, a term that the NEXT team broadly defines as “The faces behind the majority shareholder in a brand are shifting. Whether it be through types of employee-owned models, or new enterprises with BIPOC, Latinx, or Asian-American founders, entrepreneurs are diversifying what ownership looks like.”
As the natural products industry begins to examine issues pertaining to justice, equity, diversity and inclusion and how to better integrate these practices across all facets of the business, we wanted to take a moment to highlight some of the brands exemplified by the Diversifying Ownership trend that are exhibiting at Expo East this week.
Not attending Expo in person? Not to worry. You can find these brands and others on the Natural Products Expo Virtual platform.
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