3 natural food & beverage trends spotted at the Fancy Food show
At the Summer Fancy Food Show last month, New Hope's editor found shining examples of nonalcoholic beverages, elevated spices and tinned fish.
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A notable cultural shift has occurred in recent years, with more individuals adopting a mindful approach to their overall well-being. As part of this movement, consumers are scrutinizing their consumption of alcoholic beverages and their potential adverse effects. And thus, this trend in the natural consumer packaged goods industry continues to gain significant momentum. The natural CPG industry, known for its commitment to healthful and sustainable products, has been at the forefront of this zero-alcohol revolution. Brands in this space have recognized the demand for alternatives that align with consumers' desire for clean labels and organic ingredients while still delivering taste and sophistication. High-quality mixers for making mocktails and alcohol-free RTD beverage alternatives were abundant on the show floor.
Seraphim Social Beverages recreates the pleasurable aspects of wine, such as relaxation and stress relief, with an infusion of functional ingredients like oat extract.
For Bitter For Worse leverages natural ingredients, such as botanical extracts, herbs and fruits, to provide a refreshing and nuanced drinking experience. The absence of alcohol allows consumers to savor the intricate flavors and textures of the beverage while avoiding the potential risks.
The growing trend of non-alcoholic beverages and mocktails aligns with a broader cultural shift towards a more inclusive and diverse drinking culture. Abstinence Spirits caters to those who choose not to consume alcohol or want to make their own low-alcohol cocktails, ensuring that all participants can enjoy social gatherings, regardless of their drinking choices.
Consumers who desire experiential cooking and long for a range of flavors in their everyday meals are driving the trend of elevated spices. This spice trend goes beyond flavor and health benefits, emphasizing sustainability, social responsibility and fair labor practices. As consumers become increasingly conscious of the impact of their choices, the importance of ethical sourcing, direct trade relationships and supporting communities involved in spice production has gained significant traction. Additionally, consumers' demand for transparency and traceability has compelled CPG brands to provide detailed information about sourcing, processing and flavor profiles—a practice that establishes trust and fosters customer loyalty.
Many natural CPG brands, like Rumi, forge direct partnerships with farmers to ensure equitable compensation and improved livelihoods. By eliminating intermediaries, brands uplift spice farmers and workers while they promote sustainable agriculture.
Saltverk creates salts with a higher mineral content that are sustainable, hand harvested and in flavors that represent Iceland, where the salt comes from.
Curio creates blends that honor the culinary cultures of the places and people who harvest the spices, while adding depth and complexity to everyday dishes.
Once a humble pantry staple often associated with convenience and preserved flavors, tinned fish is undergoing a remarkable renaissance. With a renewed focus on sustainable sourcing, nutritional benefits and culinary innovation, the tinned fish trend has become an irresistible force within the natural CPG market. The resurgence of tinned fish can be attributed to a confluence of factors. Consumers are increasingly seeking healthier, nutrient-dense options that don't compromise taste. Its long shelf life and convenience make it ideal for busy individuals looking to incorporate healthier options into their diets. A strong emphasis on sustainability and responsible sourcing sets the new wave of tinned fish apart. Natural CPG brands align themselves with eco-friendly practices, working closely with fisheries prioritizing ethical fishing methods and engaging in responsible aquaculture. Furthermore, the convenience of tinned fish cannot be overlooked. In a fast-paced world where time is often scarce, the ability to savor a nutritious meal in mere minutes is an appealing prospect. Tinned fish provides a hassle-free option that requires minimal preparation, making it an attractive choice for those seeking a quick yet wholesome dining experience.
Krill Arctic Food's Antarctic Krill Meat offers an abundance of proteins, omega-3 fatty acids and essential minerals, making it an excellent source of nutrition.
Focusing on sustainable sourcing, Sea Tales ensures the longevity of marine ecosystems while offering consumers a guilt-free choice that supports environmental conservation efforts through MSC-certified products.
Armatore uses packaging to elevate the experience making it a gorgeous addition to any charcuterie board.
Armatore uses packaging to elevate the experience making it a gorgeous addition to any charcuterie board.
The Specialty Food Association's 2023 Summer Fancy Food Show featured three standout trends among the natural and organic exhibitors.
Specialty CPG foods and beverages elevate the at-home culinary experience, and all-natural ingredients help indulge the health-conscious consumer.
The nonprofit trade association's mission is "to champion, nurture and connect members to deliver innovative products and expand consumption of specialty foods." According to its website, SFA was founded in 1952 and represents over 3,000 businesses. Specialty food sales in the United States exceeded $148 billion in 2019, the organization says.
Click through the gallery to learn more about three top trends in natural and some of our editor's favorite products.
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