6 refrigerated and frozen products highlight special diet innovations6 refrigerated and frozen products highlight special diet innovations
With fresh, plant-based and clean ingredients still driving sales, the refrigerator and freezer cases are slowly undergoing their own product makeover.
August 20, 2019
With the concept of “fresh” penetrating grocery aisles, a wave of new and on-trend refrigerated and frozen foods are taking these sections by storm. Plant-based and dairy-free versions of everything from creamers to yogurts and sour cream are edging in on refrigerator space, while meats, cheese, yogurts and dips have repositioned themselves as healthier-for-you snacks.
Similarly, the freezer section is now plays host to plant-based versions of old and new soon-to-be favorites while also offering cleaner versions of traditional products with improved ingredient profiles.
“In the freezer it has been a renaissance period,” Tracy Miedema, vice president, innovation and brand development at Presence Marketing/Dynamic Presence told us earlier this year. “The freezer once stood for highly processed food with extremely long ingredient panels and a lot of chemical preservatives and unpronounceable words.”
But those days are gone, she says, as the category embraces fresh-to-frozen and upgraded contents to offer deeply nutritious products. Because the freezer offers this extraordinary shelf life, she adds, “You can have this fresh experience straight from the freezer.”
Read more about:Natural Products Expo
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