7 standout new nutrition bars to stock

These nutrient-packed bars slay hunger with ample protein, fiber and functional add-ins.

Jenna Blumenfeld, Freelancer

November 26, 2018

7 Slides

As if the crowded nutrition bar category couldn’t get any more “swol" (that’s bro-speak for pumped-up muscles), nutrition bar brands are exploding with innovative flavors, functional benefits and clean, low-sugar ingredient decks.

Sales stats from Nutrition Business Journal confirm that nutrition bars continue to serve consumer needs. By the end of 2018, nutrition bar sales will fetch a whopping $5.5 billion across all channels; by 2021, that number is expected to rise to $6.8 billion.

What’s driving such impressive growth? Unique products—such as the tasty bars in the following slideshow—are certainly part of the equation.

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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