Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
Alltown Fresh offers better-for-you food and beverage options—even foodservice—for travelers and customers who need a quick break.
November 16, 2019
Alltown Fresh is a healthy spinoff of Alltown, Global Partners’ traditional fuel and convenience store, which has nearly 300 locations. While Alltown Fresh has opened just a handful of stores open in New England, it has the potential to outnumber others competing in the better-for-you convenience store space.
The Alltown Fresh experience is a “heightened” one compared to traditional convenience stores, said Ryan Riggs, Alltown Fresh’s senior vice president of retail operations. There are fuel and basic provisions, but there’s a lot more, too. Through a combination of packaged goods, a mini fresh-food market and an extensive foodservice area, Alltown Fresh focuses on specific segments of the population.
“Our target is the technology-savvy health-conscious millennial,” he said. “That generation is a little less stigmatized [regarding] shopping for foodservice where they purchase fuel, relative to other generations. Trends tell us they’re more focused on being health conscious, certainly. And then I would say the other target is really families.”
But ultimately, while most convenience outlets are fuel-centric, “We want to be known as a food and beverage destination,” he said.
This piece originally appeared on Restaurant Hospitality, a New Hope Network sister website. Visit the site for resources for independent restaurant operators.
You May Also Like
Dive into beauty and wellness at Natural Products Expo WestMar 4, 2024
12 pro tips for retailers navigating Natural Products Expo WestMar 4, 2024
NCN report analyzes investment slowdown, explores opportunitiesMar 2, 2024
Free AF launches AF Sparkling Rosé with Afterglow™ – press releaseMar 1, 2024