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Alternative meat and dairy products move Plant Wisdom macro force

Three trends support the Plant Wisdom, the increasing realization that animal-based agriculture hurts the planet, society and our health.

New Hope Network staff

February 8, 2022

6 Slides

New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here. (Sales begin on Feb. 11.)

Plant-based diets are becoming a staple for consumers seeking to improve their health or working to reduce their carbon footprints. 

Manufacturers and retailers across the country are embracing the longtime trend of plant-based eating; natural foods entrepreneurs continue to innovate new foods and beverages to fulfill consumers' needs and wants. 

Three trends align with the Plant Wisdom macro force:

  • Eat More Plants—Consumers want to eat more nutrient-dense plant in their diets. Innovative brands are using cauliflower, coconut, water lily seeds, superfoods and even dried coffee in plant-based ice cream, frozen dinners, beverages and meat alternatives.

  • Plant-based Ethics—Consumers are moving away from animal products, especially those from corporate-owned farms, because they realize the system harms society, the environment and their own health. Products embracing this trend include plant-based cheeses, chips, snacks, beverages, frozen foods and alternative meats.

  • Plants Elevated—These plant-based food brands attract vegans, vegetarians and flexitarians with their flavor, crunch and umami-like tastes.

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