Heritage brands rebrand to meet the modern age

Not content to rest on their legacy laurels, check out the fresh facelifts from these classic brands.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

March 19, 2019

It's no easy feat to keep up with the Joneses. Successful brands are able to keep up with the changing times by re-branding, re-formulating, and in some cases re-inventing themselves. Check out these four hot old brands, because everything old is new again. Watch this 3-minute video to see how:

  • Naturade, founded in 1926, upped their game to meet the newest tribe

  • Nature's Way, which is celebrating 50 years on the block, doesn't look anything like the NW you remember

  • Aroma Naturals, which invented the natural aromatherapy candle category in 1976, is on to something new

  • Mill Creek Botanicals, since 1975, is making a comeback with the most on-point ingredient to hit the streets

Join Todd Runestad, supplements and ingredients editor at New Hope Network, with Shanny Charles, marketing savant at Naturade, as they take a revealing tour of the show floor at Natural Products Expo West 2019. 

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like