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Heritage brands rebrand to meet the modern age
Not content to rest on their legacy laurels, check out the fresh facelifts from these classic brands.
It's no easy feat to keep up with the Joneses. Successful brands are able to keep up with the changing times by re-branding, re-formulating, and in some cases re-inventing themselves. Check out these four hot old brands, because everything old is new again. Watch this 3-minute video to see how:
Naturade, founded in 1926, upped their game to meet the newest tribe
Nature's Way, which is celebrating 50 years on the block, doesn't look anything like the NW you remember
Aroma Naturals, which invented the natural aromatherapy candle category in 1976, is on to something new
Mill Creek Botanicals, since 1975, is making a comeback with the most on-point ingredient to hit the streets
Join Todd Runestad, supplements and ingredients editor at New Hope Network, with Shanny Charles, marketing savant at Naturade, as they take a revealing tour of the show floor at Natural Products Expo West 2019.
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Mar 4 - Mar 7, 2025
Mar 4 - Mar 7, 2025
Natural Products Expo West is the unmissable gathering of the conscious CPG and retail ecosystem. Join us March 4-7 in Anaheim, California, for Climate Day, Fresh Ideas Marketplace, Natural Products Business School, Natural Products Pitch Slam and more!
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