March 2, 2022
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
Consumers' pantries look far different than those of their parents.
A variety of shelf-stable products represent Americans' heritages and preferred diets. At the same time, consumers are interested in the stories behind the brands: What inspired their creation and what values do they embody?
Two trends compel the creation of the Modern Pantry macro force:
Storytelling—Brands take advantage of technology such as social media to communicate with consumers and share their missions.
Diversifying America—The fabric of American has evolved to include people who don't push themselves into long-held social norms. Brands are extending their reach toward people of different gender identities, sexual orientations, family dynamics and skin color.
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