Podcast - The Natural List episode 2: Expo West is not the 'granola show' anymore

New Hope Network's SVP and Market Leader Carlotta Mast sits down with The Natural List at Expo West to discuss 'The State of Natural and Organic.'

3 Min Read
The Natural List Podcast

Natural Products Expo West is a confluence of the world’s top CPG changemakers and thought leaders, which comprise the nearly $300 billion natural products industry. Every year, the tradeshow’s State of Natural and Organic keynote unveils the latest industry data and key insights driving future growth. In this episode of The Natural List, New Hope Network’s SVP and Market Leader Carlotta Mast shares top takeaways from the session. Plus, The Natural List hosts Jessica Rubino and Adrienne Smith identify the “big idea” companies playing a critical role in the industry’s transformation, including Proud Source Water, Radicle Science, Chobani, UnstuckMoonshot Snacks. 

  • 1:00 - Jessica and Adrienne summarize Expo West. 

  • 5:10 - Welcome to New Hope Network’s SVP and Market Leader Carlotta Mast.

  • 6:55 - Carlotta shares key takeaways from State of Natural and Organic.

  • 8:05 - How do we think about growth in our industry but from a new perspective?

  • 9:35 - Consumer sales projections, drivers of industry growth and more. 

  • 14:30 - What are functional foods and beverages.

  • 19:55 - Final highlights from State of Natural and Organic.

  • 23:45 - How do you find the balance between measuring impact and letting go of desired outcomes?

  • 26:05 - It’s time for … The List with Jessica and Adrienne.

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify and Google podcasts.  

Interested in being a guest on The Natural List? Email us at [email protected].

About Carlotta Mast

SVP and Market Leader
New Hope Network

Carlotta Mast

As market leader, Carlotta Mast sets the strategy and guides the growth and impact for New Hope Network, the leading events and information services company for the natural & organic products industry. She also leads the content strategy and team for the Informa Markets Health & Nutrition group, which includes New Hope Network. Her team produces the content and conference programming for Natural Products Expos, NBJ Summit, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal, NEXT Forecast, SupplySide, Natural Products Insider, Vitafoods and Vitafoods Insights.  

Your hosts 

About Jessica Rubino 

Jessica Rubino

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith 

Adrienne Smith

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.

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