Startup CPG founder highlights 4 small-but-mighty brands exhibiting at Natural Products Expo East 2021

Startup CPG is an organization that focuses on helping early stage entrepreneurs succeed. Its popular Slack channel allows anyone, regardless of size or revenue, to ask questions or share resources in a judgment-free zone. Founder Daniel Scharff is the former head of strategy and insights at Eat Just, not to mention a Wharton MBA, so you know this guy can recognize a successful business when he sees one.

Below are a handful of Scharff's Natural Products Expo East 2021 exhibitor picks, plus the reasons he believes you should block off time to check out their booths.

Ziba

"We love these dried, sweet apricot kernels! Such a unique, satisfying snack that's low in carbs."

Jali Fruit Co

"Sun-dried fruit snacks are a healthy way to get through your between-meal cravings with no added sugar, no preservatives. Handcrafted by rural women farmers from all over the world." 

Field Better 

"FRUIT FLOUR POWER! Field Better makes amazing, gluten-free naturally organic fruit flours that are packed with nutrients. Another gamechanger from Agricycle Global."

Tropicoal Ignition

"All-natural coconut charcoals briquettes from Tanzania! Bonus that it has the potential to burn hotter and longer than traditional charcoal—sustainability for the win!"