Natural Products Expo logo

Taste isn't enough: Twrl milk tea founders set high standards

Canned tea Twrl hits high flavor wins, but goes well beyond with its sourcing.

Bill Giebler, Content & Insights Director

March 28, 2022

For Twrl founders Pauline Ang and Olivia Chen, making a quality canned tea may end with great flavor, but it must hit other key elements along the way. Sustainable sourcing, no refined sugars and plant-based milks place these milk teas solidly at the intersection of multiple top trends.

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like