The Gist – What are the top trends in functional beverages?

New Hope Network’s Jessica Rubino zooms in on the continued rise of the wellness and functional beverage category.

11 Min Listen

In this episode of The Gist, co-host Jessica Rubino shines a spotlight on the surge of growth in the wellness and functional beverage category. From opportunities in nonalcoholic beverages to popular ingredients like pre- and probiotics, mushrooms and CBD, retailers are seeing an explosion of wellness and social refreshments. Whether these tasty tonics are intended to optimize health and wellness or set the stage for group gatherings, the question that’s top-of-mind for consumers is: “what is this beverage going to do for me?”  
Tune in for this hot take on one of the hottest categories in CPG. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

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Your host

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

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