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The innovation imperative in dietary supplements

Four Sigmatic founder Tero Isokauppila discusses the challenges and opportunities of innovation

Bill Giebler, Content & Insights Director

March 29, 2022

New SKUS are a requirement for growing brands—especially those trying to establish an anchor product. But new products challenge consumers, retailers and suppliers. Brands must be discerning about where and how they introduce new items. In this video, Four Sigmatic CEO and founder Tero Isokauppila talks about the challenges and opportunities.

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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