The Natural List podcast - Bivalves and algae and mackerel, oh my!

Guest host Jenna Fitch joins The Natural List to talk about the sustainable tinned seafood trend featuring highlights from a recent panel of natural CPG founders.

4 Min Read

Over three billion people in the world get the majority of their protein sources and nutrition from oceans and waterways. Yet in America, oceans are often overlooked as a part of the food system despite being the most internationally traded food commodity on earth. 

In this episode of The Natural List, host Jessica Rubino and guest host Jenna Fitch introduce the Seafood Collab and several of the brands working hard to increase sustainable seafood in the natural products industry. Hear from Scout, Neptune Snacks, Fishwife, Sea Monsters and Atlantic Sea Farms about sustainable seafood ingredients, products and ocean systems in this excerpt from the Natural Products Expo West 2023 panel "Making Waves: Emerging Brands Driving Innovation in Seafood CPG."

Meet the speakers from this panel discussion:

  • John Lee - Co-founder at Sea Monsters, Inc.

  • Becca Millstein - CEO and Co-founder at Fishwife.

  • Zoë Croft - Sales Director at Atlantic Sea Farms.

  • Nick Mendoza - Founder and CEO at Neptune Snacks.

  • Adam Bent - Co-founder and CEO at Scout.

In this episode:

  • 0:40 - Welcome to Senior Director of Conference and Community Jenna Fitch

  • 2:10 - What is the blue foods revolution?

  • 5:00 - Salmon, tuna, and shrimp…wait, there’s more!

  • 6:05 - Being a part of the climate solution.

  • 9:30 - Listen to what the leaders in the sustainable seafood space have to say.

  • 11:45 - Why should people care about the ocean as a food source?

  • 15:50 - The importance of education and changing the narrative.

  • 19:10 - Making good products is the best marketing.

  • 20:40 - Fishwife is meeting consumers where they’re at through brand collaborations.

  • 24:20 - Messaging: what do consumers actually want to see?

  • 28:40 - It’s time for … The List with Jessica and special guest Jenna Fitch!

Brands featured in this episode’s segment of The List: Scout, Neptune Snacks, Atlantic Sea Farms, Sea Monsters, Rootless and Fishwife. Learn more about the Seafood Collab.

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google.  

Interested in being featured on The Natural List? Email us at [email protected].

Our guests

About Jenna Fitch

Senior Director of Conference and Community at New Hope Network


Jenna Fitch is the Senior Community and Conference Content Director at New Hope Network. In this role, she is passionate about using education and relationship building to empower and connect individuals in the natural products industry. With a background in environmental studies and public policy, Jenna focuses on opportunities to use business as a global force for good to serve communities doing their best for generations to come. In addition to her work with New Hope Network, Jenna also serves as a board member for Naturally Boulder and is a mentor for the CU Leeds Professional Mentorship Program. 

Your hosts 

About Jessica Rubino 

Jessica Rubino

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith 

Adrienne Smith

Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.

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