Winged Wellness Co-Founder Jessica Mulligan joins The Natural List for this frank (and fun) conversation about women’s health products.

4 Min Read

The conversation around women’s health has shifted, not only to a place where stigmas are finally dissolving around topics such as menstruation, menopause, hormones and reproductive health, but also where women can talk frankly about their sexual health, libido and other formerly “off-limits” physiological functions that affect over half of the U.S. population.

Natural products brands are rising to meet this demand and fill this massive gap in the marketplace for women’s health solutions. One such brand is Winged Wellness. Its women-centric supplement and personal care products offer women clinically studied formulations for a variety of women’s health needs, messaging that celebrates women and gorgeous, stigma-free branding. Today on The Natural List, hosts Jessica Rubino and Adrienne Smith bare all with this brand’s delightful co-founder and CEO, Jessica Mulligan.

In this episode:

  • 2:30 - We’re here today to talk about women’s health.

  • 3:50 - Data from the NBJ team.

  • 7:05 - A brief introduction to Winged Wellness and today’s guest Jessica Mulligan.

  • 9:30 - A tale of two Jessicas.

  • 11:55 - Formulating for women’s bodies.

  • 13:20 - How Winged got its name.

  • 15:45 - What conditions does Winged Wellness focus on?

  • 18:45 - NEXTY Award-winning new product: Love Bites.

  • 20:40 - Dealing with estrogen dominance.

  • 21:15 - Meeting women where they’re at.

  • 25:15 - Top ingredients that are addressing women’s health concerns

  • 26:25 - Is the industry making strides in clinical research?

  • 27:10 - How has the women’s health space evolved?

  • 29:30 - Behind the scenes at Winged.

  • 32:00 - How does Jessica Mulligan find balance?

  • 35:45 - What’s next?

  • 38:05 - It’s time for… The List with Jessica and Adrienne!

Brands featured in this episode’s segment of The List: Winged Wellness -  Love Bites (2023 NEXTY Winner), Make Time Wellness, Mother Love Herbal Company - More Milk Moringa, Bossa Bars and Country Life Vitamins - Menopause Rescue.

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google.  

Interested in being a guest on The Natural List? Email us at [email protected].

Our guests

About Jessica Mulligan

Winged Wellness


Jessica  Mulligan, founder of Winged,  Women’s Wellness, has spent her life in wellness building brands  that help women live  their best lives. She was an instrumental force in bringing ingestible collagen to North America and now is on a mission to do the same in promoting cannabinoids and adaptogens for women’s physical and mental health. Jess believes in using business as a platform for positive social change, and Winged works with various organizations, always with the goal of advancing women in mind. 

Your hosts 

About Jessica Rubino 

Jessica Rubino

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith 

Adrienne Smith

Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.

Read more about:

The Natural List
Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like