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Keto is the buzzword of 2019, and brands across categories are innovating with new products that celebrate fat and eschew sugar.

Jenna Blumenfeld

February 12, 2019

6 Slides

The frenzy over fat seems to have reached a tipping point in mainstream culture. What initially gained popularity among ultra-athletes training their bodies to burn fat instead of glycogen became a nationwide specialty diet with followers ranging from California to New York City, and many places in-between. Celebrities experimenting with the diet have certainly accelerated its growth, as have the explosion of keto-friendly products that contain fewer than 5 grams of net carbs (or fewer), no sugar and higher levels of fat and protein.

Here’s just a small peek at the keto innovation occurring across food and beverage categories.

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About the Author(s)

Jenna Blumenfeld

Freelancer

Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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