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February 6, 2019
10,000 years ago, our paleolithic brethren certainly didn't have access to the plethora of grain-free, dairy-free products available today. But we sure do! These six new paleo-friendly foods and beverages represent just a small fraction of the nutritious, refined-sugar-free products launching in retail.
Contrary to popular belief, paleo doesn't necessarily just mean meat. Rather, many of the products featured in this gallery don't contain animal products at all (save for a touch of honey here; a smidgen of grass-fed ghee there).
While studies suggest the number of folks who rigorously follow a paleo diet is relatively low (estimates are around 1 percent of the population—fewer followers than the vegan diet), the market also attracts people who do not identify as paleo eaters. Those who prioritize clean eating, grain-free ingredients and no refined sugars also purchase paleo products. Greater market size has led to paleo's $300 million sales in 2018, as estimated by Nutrition Business Journal.
Click through the slideshow to learn more about new launches in the paleo category.
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