"Calm," "relax," "focus".... these feelings words were all over the show floor at Expo East as brands launched products aimed at getting consumers in the right mood. Considering how trying the past couple of years have been, it's no surprise consumers are looking for a feel-good boost. Functional beverages are one of the best ways to get these mood-boosting feelings in a convenient way
The most appealing beverages at Expo East were designed with modern life in mind, to support top-of-mind conditions such as gut health and mental well-being. Probiotics, prebiotics, botanicals and herbal extracts are all associated with holistic health benefits, and brands are packing them into functional beverages such as these. Watch the video to see the RTD functional beverages that busy consumers will be quick to grab from retailers' shelves.
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