We asked influencers to pick their favorite products and trends from Natural Products Expo West 2019

These are the products that influencers raved about and the trends that caught their eyes at Natural Products Expo West 2019.

Jessie Shafer, RD, Director of Influence & Health Education

March 25, 2019

32 Slides

With more than 3,600 exhibitors sampling thousands upon thousands of products at Natural Products Expo West 2019, it can easily feel like you're missing out on seeing every thing and every one. For this reason, we asked a team of some of the top influencers in attendance at the show to share the trends that stood out, and to pick their single favorite product. Yes, just one.

Top Trends According to Influencers.pngInfluencers noted the obvious growth of hemp oil/CBD-containing products, as well as brands that are making smarter, better-for-the-planet packaging choices, such as biodegradable or compostable options, or a movement away from plastic packaging toward glass, aluminium or paper/cardboard options. Other trends spotted by influencers included the many dairy alternatives, such as yogurts and ice creams, that are made from oat milk. Also of note were the innovations spotted in plant-based foods, including more options that are also soy-free and allergen friendly, as well as some impressive dairy-free desserts and cheeses, and better plant-based seafood, meat and burger alternatives. Also catching the attenion of influencers were the increase in mushroom munchies, ketogenic-friendly products, new options for fermented foods and probiotic-containing items that weren't necessarily foods or beverages.

Click through the gallery to see which single products made it to the top of the lists for these top health and wellness influencers.

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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