'What the heck is switchel?' CideRoad founder explains marketing a new product category

February 4, 2016

Social media has been the No. 1 way that CideRoad LLC has gotten the word out about its organic switchel—a drink made with fruit juice, maple syrup and apple cider vinegar—says founder and CEO Kevin Duffy. Here he explains successes, setbacks and the story behind the company's vintage logo.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like