'What the heck is switchel?' CideRoad founder explains marketing a new product category'What the heck is switchel?' CideRoad founder explains marketing a new product category
February 4, 2016
Social media has been the No. 1 way that CideRoad LLC has gotten the word out about its organic switchel—a drink made with fruit juice, maple syrup and apple cider vinegar—says founder and CEO Kevin Duffy. Here he explains successes, setbacks and the story behind the company's vintage logo.
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