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4 beverage brands to toast to at Natural Products Expo East4 beverage brands to toast to at Natural Products Expo East

Beverage brands shared innovative zero-proof drinks and craft cocktail mixers for a bespoke drinking experience at Natural Products Expo East 2019.

Adrienne Smith, Director of Content

September 17, 2019

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As the sober curious movement picks up steam, natural products brands are creating more beverage options designed to beguile palates and provide enticing, alcohol-free experiences. At the same time, craft mixers are making a stand, offering consumers natural, better-for-you options often crafted with botanical infusions and added benefits such as electrolytes, adaptogenic ingredients and even probiotics.

Whether attendees were in the market for mocktails or cocktail mixers, Natural Products Expo East had plenty of both options to go around. This video features four of the many brands that caught our eye on the show floor: Bar None, Hella Cocktail Co., Navy Hill and Soda Press Co.

About the Author

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

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