A closer look at 2014 Expo East NEXTY Lifestyle Award winner Buff Her House of Exfoliation

Tapping the artisan food movement to appeal to health-conscious beauty buffs, Buff Her House of Exfoliation delivered a brand new, eye-catching line of scrubs that come in mouthwatering foodie combos at Natural Products Expo East.

Although the natural and organic skin care category is growing, many consumers still don’t understand the importance of placing the same scrutiny on their skin care as they do on their food. Buff Her has captured something here: The easiest way to connect the dots between what you put in your body and what you put on it, is to use the same ingredients. Sure, using nutrient-packed food ingredients in skin care is nothing new to the natural beauty biz, but Buff Her undoubtedly brings a fun, fresh perspective with ingredients like sweet potato, adzuki bean, and poppy seeds.

Founded by three sisters who know their stuff (estheticians and self-proclaimed beauty connoisseurs), the company and its products aim to offer results for various skin types, including tight and dry, oily in the T-zone and more. We love that they’re bringing a new energy to that natural beauty space and proving that we will always crave great products with quality ingredients and in a brand that speaks our language.

In the words of Buff Her, “Feed your freakin’ face!”

The NEXTY nomination and award process is part of New Hope and Sterling-Rice Group’s ongoing research into the trends and opportunities driving the natural, organic and healthy products market. This research is published annually in the NEXT Natural Products Industry Forecast. To learn more or purchase the NEXT Forecast 2015, go to www.nextforecast.com.