Ayeshah Abuelhiga: Inclusion means accepting, celebrating differences

The CEO of Mason Dixie Foods—an Asian-American woman and daughter of immigrants—will give the keynote address at Natural Products Business School on Wednesday, May 19.

Victoria A.F. Camron, Digital content specialist

May 18, 2021

6 Min Read
Ayeshah Abuelhiga: Inclusion means accepting, celebrating differences Mason Dixie Foods
Mason Dixie Foods

The daughter of immigrants, Ayeshah Abuelhiga grew up in public housing in Baltimore, Maryland. Her parents owned a carry-out restaurant/convenience store and she was the first in her family to go to college, graduating from George Washington University in Washington, D.C., in 2007.

Now, she's the founder and CEO of Baltimore-based Mason Dixie Foods, maker of clean-label, preservative-free, frozen scratch-made biscuits, scones and sweet rolls. The goods can be found in more than 5,000 stores across the country, including several major retailers.

In July, the Baltimore-based Mason Dixie Foods raised $4.8 million in a Series A round of funding. Last week, Whole Foods began rolling out Mason Dixie's new line of breakfast sandwiches in four flavors: buttermilk with sausage and egg; cheddar with sausage and egg; buttermilk sausage; and cheddar sausage.

Abuelhiga is the keynote speaker for Natural Products Business School at noon EDT on Wednesday, May 19. New Hope Network spoke with her about Diversity, Equity and Inclusion (DEI) and the advantages of having a diverse crew of employees.

 Inclusion means accepting, celebrating differences Mason Dixie Foods

What does inclusion mean to you?

Ayeshah Abuelhiga: Inclusion just means 100% acceptance—all the way in. Part of the problem with DEI today is how it is being defined as a checkbox: 'Oh, we're being inclusive because we have an African-American person on our team.' No, that's not inclusive; that's you hiring an African-American person. That has nothing to do with being inclusive and integrated.

Inclusivity means that person is accommodated culturally, within the fabric of the company. That means there's an acknowledgment of their cultural heritage and there's a celebration of it within the organization, not just continuing to have a whitewashed culture, at which point, people of color just coexist there.

You have said that Mason Dixie is 'unintentionally minority run.' How did that happen and is it important for you to continue that?

AA: It's really just about accepting the best of the best no matter who they are, where they're from, regardless of their background. I think people of color make the best advocates for hiring more people of color because we understand and get along with those that are similar to us.

If you hire an HR recruiter and you really think DEI is an important initiative—it's not just a checkbox to hire a diverse person in HR or recruitment—you need to also make sure that they're going to be looking out for the interests of the company in terms of finding people that meet that cultural fabric, regardless of whether or not they are of color. But chances are, because they are of color, they're going to be able to adapt and find—and honestly mesh better—with finding candidates who are also of color.

Are other minorities, people of color, marginalized people more likely to apply to Mason Dixie because you are a woman of color?

AA: I never really thought about it, but that probably is half the case.

Access and visibility are some of the most important tenets to DEI, and to me, they are the most overlooked. You can't prescribe things based off a resume and treat it like affirmative action. It has to be truly inclusive. It has to be that people are seen and heard and have access to other individuals that have common background and experiences.

We get a lot of people who are Latino, who are African-American, who are gay, who are women. All these people flock to be a part of our fabric because they can tell that we're open to all those things.

 Inclusion means accepting, celebrating differences Mason Dixie Foods

There needs to be more than one person of color, more than one LGBTQ, but how you start that? You have to start with one, so how do you get to having an inclusive work environment?

AA: I've never been a resume hirer. I judge based on how they communicate with my team. I judge based on their character and whether or not they're a culture fit first. It doesn't matter what resume you have.

You can't start off by never having talked about diversity and then all of a sudden doing it. You have to live what you preach; it starts with one. Then maybe enable that one person to also be a part of the hiring scheme.

If you get one good person who is of color, push them to find others in their community that want a job, that want an opportunity and given a chance.

You have to remember, most people today don't have the same background opportunities as white people at the same age level or income bracket—they just will not have that same background. So there is a certain amount of attention that has to be brought to those individuals to get them up to speed so they can operate at their full potential. If they are not given access to the right tool, mentorship, education, skill set, growth, then they're never going to have them.

That's one of the biggest problems in DEI right now: The expectation is that their resume or their background is going to be identical to a white person. They seek out that white resume, but in color—that does not exist. You've got to take that leap. And you've got to bring that person on, believing that they're going to be the best person that they can be for the company. That's really, really important.

How does having an inclusive workforce benefit the company?

AA: First of all, people of color are incredibly scrappy thinkers. Not just people of color; any diverse individual. They could be women, they could be LGBTQI, they could be of color. All those people have different challenge life experiences. That means that they are more solutions-oriented, that they are less scared of risk, that they're more capable of navigating it. And so when you're an early-stage, younger company, it's the best place to seek out that type of individual.

I will tell you right now, people in diverse communities always will do more because they want the opportunity to prove themselves. They want back to that job. They want to be a part of a community and a social fabric, which typically exists at the employment level. People forget, as employers, that we are the place that people spend more time than at home. So no one wants to work in a place that they don't love every day, or feel excluded from, or feel like they don't belong.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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